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Lesson 2: Marketing Mix
4 P's of Marketing!
The marketing mix, also known as the 4 P's of marketing, includes four basic marketing strategies: prodouct, price, place, and promotion. They are described below!
Product: Decisions begin with companies choosing what products to make and sell.
Price: What is exchanged for the product. Reflects what customers are willing and able to pay.
Place: The means of getting the product into the customer's hands.
Promotion: Refers to the activities related to advertising, personal selling, sales promotion, and publicity.
Lohr, L. (2008). Creating graphics for learning and performance (2nd ed.). Upper Saddle River, NJ: Pearson Education.
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