The marketing mix, also known as the 4 P's of marketing, includes four basic marketing strategies: prodouct, price, place, and promotion. They are described below!

Product: Decisions begin with companies choosing what products to make and sell.

Price: What is exchanged for the product. Reflects what customers are willing and able to pay.

Place: The means of getting the product into the customer's hands.

Promotion: Refers to the activities related to advertising, personal selling, sales promotion, and publicity.

Lohr, L. (2008). Creating graphics for learning and performance (2nd ed.).  Upper Saddle River, NJ: Pearson Education.